I was pleasantly surprised this morning when my barista offered me a sample packet of Starbucks Via Ready Brew Columbia to go with my Greek Yogurt and Honey Parfait.
Even though this product will not be available until September 29, it's already created quite a "buzz" (pardon the pun).
This is my second sample - the first was an Italian Roast (rich, bold, excellent) and the Columbia is milder but still surprisingly good for "instant coffee."
This is what Starbucks says about their new product:
This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.
It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.
ARE YOU READY FOR STARBUCKS VIA READY BREW?
SAVE THE DATE - SEPTEMBER 29
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